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The challenge

Food buyers and restaurateurs struggled with middleman markups, unpredictable supply, and manual sourcing across Ontario farms. FreshBridge needed a buyer portal with real-time farm inventory, AI menu and sourcing assistance (FreshSelect™), order management, and logistics visibility — plus a farmer-facing path to list harvest at full price.

Our approach

Tek4Real built the FreshBridge portal experience: buyer signup and sourcing workflows, FreshSelect™ AI assistant for demand-aligned purchasing, farm-direct catalog with live availability, order tracking through managed logistics, and reporting that helps kitchens forecast demand and cut waste — supporting FreshBridge's no-markup farm partnership model.

What we delivered

  • FreshSelect™ AI sourcing and menu planning assistant
  • Real-time farm inventory and farm-direct pricing
  • Buyer portal at portal.freshbridge.ca
  • Managed logistics for food-safe, on-time delivery
  • Demand forecasting to reduce waste

Services involved

Custom DevelopmentAI & DataCloud & DevOpsProduct Strategy
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